Avocado as an image of simplicity

Treat yourself better by under-thinking things

When you have your own business like Rachel & I do, every decision can feel so important that sometimes you find yourself overthinking the smallest things. And when the perfectionist in us kicks in and doesn’t want to move forward unless everything is 100% right, you can be left feeling paralysed or stuck.

Here are a few things we find helpful when we catch ourselves overthinking.

  1. Keep it simple…Less is more - This has become a bit of a motto of ours and it can really help. When we find ourselves overcomplicating things and overanalysing, we try to bring it back to the bare essentials. ‘Keeping it simple’ in combination with 'Less is more' has been our approach to our ingredients, design, and packaging.
  2. Is this really what you want? - Sometimes we find something isn’t becoming clear because we are forcing it, and it just isn’t the right move. When that happens, don’t be afraid to take a pause, step back and ask yourself if this is what you really want. When you are making choices and decisions that are right for you, and in line with where you want to go, things usually move smoothly and easily.
  3. Trust your gut instinct - A slightly obvious one, but there are times when in the rush to get things done & to please others, we ignore our instincts and gut feeling. At times we may try to rationalise this away or we bypass it in favour of rational arguments. But there is no harm in gathering all the information before making decisions, especially when it comes to the important ones. In our experience, we’ve regularly found our initial gut instinct to be correct. And if you’re struggling to work out what your gut is saying, taking some time to be quiet can do wonders. A short meditation or relaxation can help reconnect heart with head.
  4. Just do something - Sometimes it doesn’t matter what you do, as long as you take action. When we feel stuck and overwhelmed it often helps to just start with something, anything. Pick one project, make a decision and get moving. Sometimes any decision (right or wrong) is better than no decision at all, because it frees you up an allows you keep moving. We like to remind ourselves that most things aren’t as serious, big or important as we may feel they are, so take a chance and just do it. Your path may not be straight but if you keep going, at least you are always moving and with movement comes growth and progress.
  5. Nothing is under control so you might as well relax! - Lastly, remember that nothing is really under control, as much as we like to convince ourselves it is! Life is unpredictable and unexpected things can happen at any moment. So don’t stress too much and enjoy the journey. We can often find ourselves agonising over little things because we want them to be perfect, or want to control the outcome, in reality we have control over very little of what happens so why not loosen up, let go of the fear and enjoy the journey wherever it takes you!


Signed: Brian




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